For associations serving the healthcare industry, often the biggest challenges are around keeping up with the fast pace of healthcare advances, coupled with serving a community that’s navigating substantial time and travel constraints. Such was the case for ASPEN, yet they were forward leaning in how they leveraged technology to ease and conquer these challenges to make learning more accessible and more fruitful. Technology-wise, ASPEN had a jump start on digital to greatly expand education offerings beyond the physical meetings.

The Pacific Heart Institute of Santa Monica hosts the annual Women’s Heart Symposium. It had always been an in person event, until 2021 when the COVID-19 pandemic forced the client to adopt a virtual format. This was achieved at a highly professional level, proving to be a great success for the Symposium’s discerning, sophisticated audience. In 2022, the client wanted to move to a hybrid format to accommodate those attendees who felt comfortable attending in person but also those who preferred to attend virtually. The issue was that the previous technology provider, who had provided stellar service and technological excellence, did not offer in-person events. This led to the organizer having to find an alternative provider.

For nearly two decades, Celess Tyrell has developed and refined online learning opportunities for ANNA members, always with a keen eye for tech-enabled innovation. In her role Program Manager at Anthony J. Jannetti, Inc., her achievements span much wider, as she guides online learning for five other healthcare associations. In 2005, ANNA selected BroadcastMed (formally known as Digitell) as their partner to advance online learning.

How BroadcastMed was able to deliver high-impact referrals, demonstrated an after operating margin ROI of 4.5X, and helped an organization break into the U.S. News & World Report Top 20 Honor Roll.

Hybrid events will be the true new normal for conferences and events going forward. Successfully creating a hybrid event requires extensive planning and an executable strategy. Learn how Roswell Park Comprehensive Cancer Center leveraged our full array of services to drive live viewership to their 2-Day Master Class on Bladder Cancer conference.

Described by Apollo Endosurgery’s co-founder and Chief Medical Officer, Christopher Gostout, as “the most unique live case course on the globe from the perspective of demonstrating where interventional endoscopy can and should be going,” Long Island Live has become the preeminent source for physicians embarking on novel endo-surgical procedures and technologies. The 13th annual event was also hosted by healthcare intelligence company, BroadcastMed.

Learn how we helped Philips IGTD increase brand awareness and further develop their sales pipeline while informing their content strategy by executing branded email campaigns and leveraging our proprietary MD-ID™ audience identifying technology to provide meaningful data back to their regional sales managers.

See how the University of Pennsylvania Health System leveraged the power of MD-ID™ technology to enhance their physician outreach and further nurture their referring audience with the use of our MD-ID™ Smart Add-on campaign to ultimately increase referrals while also raising brand awareness with email engagement metrics that more than tripled industry average.

Learn how Sentara Healthcare was able to not only achieve, but exceed, their desired attendance for their on-site Cardiovascular Symposium with the help of highly targeted branded emails, targeted social media ads, and a feature in our weekly Heart & Vascular newsletter.