Medical Device Marketing Solutions
Gain New Customers with BroadcastMed’s Medical Device Marketing Solutions
Work with Us
BroadcastMed has developed marketing methods that go beyond the traveling sales rep or generic email campaigns. When you want to break down the barriers that impede your ability to connect with doctors to sell your product, BroadcastMed is there to provide the solutions you need to inspire with meaningful content to gain purposeful attention.
Showcase the features and benefits of your products to a highly targeted physician audience via multiple digital mediums:
- Webcasts
- Webinars
- On-demand content hosted on a branded content hub
BroadcastMed Provides You a Better Way to Market to Busy Physicians
BroadcastMed uses innovative, proven marketing technology with a branded content hub that connects to physician level data with mDNA™ Reporting, which provides information from verified AMA physician profiles. When you choose BroadcastMed, you are creating a platform that takes you to a higher level of marketing for your medical device company.
Medical devices are expensive tools that treat and diagnose patients, so innovation needs to be at the heart of effective marketing for the equipment that a doctor trusts and uses on his or her patients. BroadcastMed can create a stand-alone hub or integrate content into an existing site, support live broadcasting and learning tools, and focus on physicians that are specifically interested in your devices. The technology from BroadcastMed helps you to build a smarter way to market to some of the busiest people on the planet.
Stand Out from the Noise
Move beyond the conventional lunch meeting or marketing packet with flyers, brochures, and a link to your website. You can capture more interest with high quality video of live demonstrations in the OR to showcase new devices, virtual webinars with educational material, and production tools like our portable broadcasting kit, podcasts, or digital publications.
If you want to see how you can catapult your medical device marketing
CONTACT BROADCASTMED FOR A DEMO
See How our Branded Content Hub Helped Philips IGTD Launch a Physician-Focused Platform to Increase Brand Awareness
The Challenge
- Increase awareness surrounding their Image Guided Therapy Devices
- Network Promotions Campaign
- Save time & resources
The Solution
- Philips IGTD utilized a professional level channel to host dynamic content
- MD-ID™ Plug-in Subscriptions (12 email deployments)
- Network Promotions Add-ons:
- Newsletter features, banner ad placement, and paid Facebook Ad placement.
- Philips IGTD leveraged BroadcastMed’s MD-ID™ Technology:
- To analyze the behavioral data of their physician audience
- Philips IGTD leveraged the power and expertise of BroadcastMed:
- To analyze the behavioral data of their physician audience
- Production, Design and Marketing departments to efficiently create their site, new content, emails and execute multi-channel marketing campaigns.
The Result
10-month site metrics
Total Visits: 36,737
Return Visit Rate: 78.44%
Total Pageviews: 69,764
Unique Pageviews: 42,432
Total Video Plays: 1,081
Finish Rate: 35%
Brand Lift: 62%
Email campaign metrics
Total number of people engaged via email: 7,321
Avg. Deployment Open Rate: 12.38%
Avg. Deployment Click to Open Rate: 19%
Avg. Monthly MD-ID™ Visitors: 706*
