As 2024 approaches, pivoting to diversify and reinforce your association's financial sustainability is not just a good idea but a strategic necessity. The opportunity lies in exploring non-dues revenue models, which are gradually earning recognition for their ability to strengthen financial robustness.

Virtual events recently exploded in popularity, and they are definitely here to stay. Whether it’s a live streamed concert, education seminar, or a conference, it is now possible—even commonplace—to enjoy activities from the comfort of your living room.

Advances in digital healthcare could save the industry billions, but it’s essential for professionals to separate fact from fiction. The digital healthcare marketing industry has grown tremendously and has exploded post-pandemic. Given the impressive amount of capital flowing into digital healthcare marketing, we can’t afford to be misinformed. Let’s share some insight about some of the biggest myths about digital healthcare.

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry.

The healthcare industry has been rapidly changing, meaning healthcare professional (HCP) marketing strategies need to follow suit. Digital burnout has led to HCPs requiring structured and highly targeted content to keep them engaged. It’s more essential now than ever to have an arsenal of effective digital marketing tools to gain and keep the attention of busy healthcare professionals.

Digital marketing has become an increasingly important way for pharma marketers to reach their target healthcare professional (HCP) audience and increase visibility. In today’s highly competitive digital landscape, it can be difficult to find effective ways to reach and engage your target HCP audience.

In the last year, pharma-sponsored events have declined by nearly 75%. This permanent change will affect how face to face meetings are conducted and what approach is used for these types of gatherings in future.

A hybrid event is a perfect way to engage with your target audience. By combining the best of live and virtual events, you can create an experience that is more engaging and interactive than ever before. But how do you make sure your next hybrid event is a success? In this blog post, we will discuss 8 tips that will help you improve your next hybrid event:

Doctors are a notoriously hard group to reach with your marketing message. They're busy, they're skeptical, and they're inundated with promotional material from pharmaceutical companies and medical device manufacturers. But that doesn't mean you can't reach them – it just takes a bit more effort and planning.

Healthcare professionals (HCPs) have unique needs when it comes to virtual events. They're looking for peer-to-peer discourse on subjects specific to their practice, presented in an accessible format that can flex around their schedules. They're also looking for CME and networking opportunities.

Healthcare reputation management is critically important. It’s estimated that more than 80% of patients will read and evaluate online reviews before selecting a healthcare provider; because so many people rely so heavily on reviews before making a decision, online reputation can (and often is) the deciding factor when choosing a healthcare provider.

If you work in the pharmaceutical industry, you know how important it is to think about marketing materials and ways to engage HCPs early on. One way to make marketing efforts more effective and manageable is to partner with a healthcare marketing platform.

If you're a healthcare marketer in the pharma industry, you know that creating an effective marketing strategy is essential to success – but what exactly goes into a successful strategy and how do you create one?

Healthcare professionals (HCPs) are busy people, consistently researching new advancements and devices in their industry to better serve their patients. Because they’re so busy, it’s important to deliver a concise and compelling message to gain their attention. A successful HCP marketing strategy is rooted in understanding your ideal audience and personalizing your message in a way that speaks to them.

Bringing your medical device to market seems daunting, but with the right planning and resources it can be a smooth process. This guide will take you through the steps necessary for bringing your device to market, from product development to tracking campaign performance.

Healthcare professionals (HCPs) juggle multiple tasks and responsibilities on any given day. An engaging marketing campaign is key to grasping their attention – this includes everything from creating engaging content to paid advertising.

Having a solid marketing plan is essential for successfully reaching your target HCP audience and eventually selling your medical device. To succeed in today’s market and capture the attention of key decision makers and other medical professionals, you need to have a comprehensive toolbox of strategies.

The healthcare industry has been rapidly changing, meaning healthcare professional (HCP) marketing strategies need to follow suit. Digital burnout during the pandemic has led to HCPs requiring structured and highly targeted content to keep them engaged.

Doctors are busy people. Most spend up to forty hours a week seeing patients, and over 60% of doctors spend at least ten hours a week on paperwork. If you want them to notice your marketing content, you need solid physician engagement strategies that make it easy and appealing for these busy professionals to take a look at what you have to say.

Healthcare professionals (HCPs) must periodically attend meetings and events to maintain licensure. With the heavy shift to online events in recent years, it’s important to have a toolbox for creating a virtual event agenda, complete with engagement strategies to reach your hcp audience.

Understanding physician behavior is the first step in increasing physician engagement. BroadcastMed provides physicians around the nation with the opportunity to participate in surveys on a weekly basis, and the data we gather provides valuable information to more effectively measure and understand physician behavior. For companies creating content geared toward physicians, this insight can be invaluable in discovering how to tailor content of all types for the greatest engagement.

Understanding physician behavior is the first step in increasing physician engagement. BroadcastMed provides physicians around the nation with the opportunity to participate in surveys throughout the year, and the data we gather provides valuable information to more effectively measure and understand physician behavior. In our previous blog, we offered data into the first five insights we received from our most recent surveys.

Clinical broadcasting is more than just reading a script or standing in front of a lectern; physicians and clinical professionals demand interactive and innovative content that not only provides education, but also sparks interest and engagement. BroadcastMed provides a window to the future, giving healthcare professionals the next level of video content.

Clinical broadcasting, whether through videos or live surgical webcasts, offer surgeons and patients worldwide added value education. Visuals are known to draw more attention during the learning process, making videos an effective platform for education – because they offer a front-row seat for surgeons and patients to observe procedures step by step.

The future of medical broadcasting is bright, as healthcare professionals and companies have adjusted to pandemic-related limitations that place challenging barriers in front of progression. Virtual and hybrid events have gained popularity in spite of the worldwide pandemic, and BroadcastMed is following suit by introducing methods to develop cutting-edge surgical webcasts that engage audiences, educate healthcare professionals, and improve patient outcomes.

BroadcastMed is known for its expertise in creating engaging content for physicians through educational videos, live events, and CME opportunities. BroadcastMed also develops analytics tools to guide your organization in its marketing efforts.

While virtual content gained traction long before the COVID-19 pandemic, our time at home has highlighted its importance on a global level. Creating user-friendly content is invaluable in this day and age. But how can a virtual gathering ever compete with the interactivity of an in-person event?

The pharmaceutical industry is one of the largest in the world, alongside medical devices and healthcare services. In 2021, U.S. healthcare spending reached $4.1 trillion or $12,530 per person. However, with tough competition and complex regulations, marketing in the pharmaceutical industry has become progressively more essential to preserve the bottom line.

Marketing has two goals - reaching a client with a story that inspires, and closing the deal with a sale. Marketing medical devices presents challenges for both the buyer, and the seller. Trust is important to hit the emotional points for the buyer, and facts, figures, and statistics nail the rational points for the device company. The combination of the two is a match that ultimately results in stellar patient care.