Advances in digital healthcare could save the industry billions, but it’s essential for professionals to separate fact from fiction. The digital healthcare marketing industry has grown tremendously and has exploded post-pandemic. Given the impressive amount of capital flowing into digital healthcare marketing, we can’t afford to be misinformed. Let’s share some insight about some of the biggest myths about digital healthcare.

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry.

The healthcare industry has been rapidly changing, meaning healthcare professional (HCP) marketing strategies need to follow suit. Digital burnout has led to HCPs requiring structured and highly targeted content to keep them engaged. It’s more essential now than ever to have an arsenal of effective digital marketing tools to gain and keep the attention of busy healthcare professionals.

Digital marketing has become an increasingly important way for pharma marketers to reach their target healthcare professional (HCP) audience and increase visibility. In today’s highly competitive digital landscape, it can be difficult to find effective ways to reach and engage your target HCP audience.

In the last year, pharma-sponsored events have declined by nearly 75%. This permanent change will affect how face to face meetings are conducted and what approach is used for these types of gatherings in future.

As a leading healthcare provider and pioneer in physician-focused digital marketing, Baptist Health has leveraged BroadcastMed’s services to enhance their brand reputation and reach new audiences. Learn how they utilized BroadcastMed’s healthcare marketing services to continue to build their brand.

A hybrid event is a perfect way to engage with your target audience. By combining the best of live and virtual events, you can create an experience that is more engaging and interactive than ever before. But how do you make sure your next hybrid event is a success? In this blog post, we will discuss 8 tips that will help you improve your next hybrid event:

Doctors are a notoriously hard group to reach with your marketing message. They're busy, they're skeptical, and they're inundated with promotional material from pharmaceutical companies and medical device manufacturers. But that doesn't mean you can't reach them – it just takes a bit more effort and planning.

Healthcare professionals (HCPs) have unique needs when it comes to virtual events. They're looking for peer-to-peer discourse on subjects specific to their practice, presented in an accessible format that can flex around their schedules. They're also looking for CME and networking opportunities.

Healthcare reputation management is critically important. It’s estimated that more than 80% of patients will read and evaluate online reviews before selecting a healthcare provider; because so many people rely so heavily on reviews before making a decision, online reputation can (and often is) the deciding factor when choosing a healthcare provider.

If you work in the pharmaceutical industry, you know how important it is to think about marketing materials and ways to engage HCPs early on. One way to make marketing efforts more effective and manageable is to partner with a healthcare marketing platform.

If you're a healthcare marketer in the pharma industry, you know that creating an effective marketing strategy is essential to success – but what exactly goes into a successful strategy and how do you create one?

Healthcare professionals (HCPs) are busy people, consistently researching new advancements and devices in their industry to better serve their patients. Because they’re so busy, it’s important to deliver a concise and compelling message to gain their attention. A successful HCP marketing strategy is rooted in understanding your ideal audience and personalizing your message in a way that speaks to them.

Bringing your medical device to market seems daunting, but with the right planning and resources it can be a smooth process. This guide will take you through the steps necessary for bringing your device to market, from product development to tracking campaign performance.

Healthcare professionals (HCPs) juggle multiple tasks and responsibilities on any given day. An engaging marketing campaign is key to grasping their attention – this includes everything from creating engaging content to paid advertising.

Having a solid marketing plan is essential for successfully reaching your target HCP audience and eventually selling your medical device. To succeed in today’s market and capture the attention of key decision makers and other medical professionals, you need to have a comprehensive toolbox of strategies.

The healthcare industry has been rapidly changing, meaning healthcare professional (HCP) marketing strategies need to follow suit. Digital burnout during the pandemic has led to HCPs requiring structured and highly targeted content to keep them engaged.

Doctors are busy people. Most spend up to forty hours a week seeing patients, and over 60% of doctors spend at least ten hours a week on paperwork. If you want them to notice your marketing content, you need solid physician engagement strategies that make it easy and appealing for these busy professionals to take a look at what you have to say.

Healthcare professionals (HCPs) must periodically attend meetings and events to maintain licensure. With the heavy shift to online events in recent years, it’s important to have a toolbox for creating a virtual event agenda, complete with engagement strategies to reach your hcp audience.

For associations serving the healthcare industry, often the biggest challenges are around keeping up with the fast pace of healthcare advances, coupled with serving a community that’s navigating substantial time and travel constraints. Such was the case for ASPEN, yet they were forward leaning in how they leveraged technology to ease and conquer these challenges to make learning more accessible and more fruitful. Technology-wise, ASPEN had a jump start on digital to greatly expand education offerings beyond the physical meetings.

The Pacific Heart Institute of Santa Monica hosts the annual Women’s Heart Symposium. It had always been an in person event, until 2021 when the COVID-19 pandemic forced the client to adopt a virtual format. This was achieved at a highly professional level, proving to be a great success for the Symposium’s discerning, sophisticated audience. In 2022, the client wanted to move to a hybrid format to accommodate those attendees who felt comfortable attending in person but also those who preferred to attend virtually. The issue was that the previous technology provider, who had provided stellar service and technological excellence, did not offer in-person events. This led to the organizer having to find an alternative provider.

For nearly two decades, Celess Tyrell has developed and refined online learning opportunities for ANNA members, always with a keen eye for tech-enabled innovation. In her role Program Manager at Anthony J. Jannetti, Inc., her achievements span much wider, as she guides online learning for five other healthcare associations. In 2005, ANNA selected BroadcastMed (formally known as Digitell) as their partner to advance online learning.

Are you taking full advantage of your organization's vast library of medical education content? Chances are, if your content is scattered across multiple web properties, you're losing valuable insights and also missing out on potential business opportunities.

Data is a marketer's best friend; however, analyzing different types of data and properly utilizing it can be a daunting task. Join our expert panel as we walk through how to leverage data to gain deeper insights into your audience's digital behavior and inform future marketing strategies.

Virtual events have become a crucial way to showcase your clinical advantages with no physical limitations. Join our expert panel as we highlight various lessons learned and best practices in over a quarter century of being digital pioneers in the healthcare industry.

How BroadcastMed was able to deliver high-impact referrals, demonstrated an after operating margin ROI of 4.5X, and helped an organization break into the U.S. News & World Report Top 20 Honor Roll.

Hybrid events will be the true new normal for conferences and events going forward. Successfully creating a hybrid event requires extensive planning and an executable strategy. Learn how Roswell Park Comprehensive Cancer Center leveraged our full array of services to drive live viewership to their 2-Day Master Class on Bladder Cancer conference.

Learn how we helped Philips IGTD increase brand awareness and further develop their sales pipeline while informing their content strategy by executing branded email campaigns and leveraging our proprietary MD-ID™ audience identifying technology to provide meaningful data back to their regional sales managers.

See how the University of Pennsylvania Health System leveraged the power of MD-ID™ technology to enhance their physician outreach and further nurture their referring audience with the use of our MD-ID™ Smart Add-on campaign to ultimately increase referrals while also raising brand awareness with email engagement metrics that more than tripled industry average.

Learn how Sentara Healthcare was able to not only achieve, but exceed, their desired attendance for their on-site Cardiovascular Symposium with the help of highly targeted branded emails, targeted social media ads, and a feature in our weekly Heart & Vascular newsletter.

The time is now for healthcare educators and marketers to consider how to creatively deliver virtual learning while preventing physicians from developing “screen fatigue.”

The world’s leading hospitals and medical device companies were recently honored at HCIC 2021. BroadcastMed is proud to announce that our clients are winners of 13 eHealthcare awards. View their award-winning educational content.

Watch the On-Demand webinar, as we present the latest research including physician survey results and data that can evolve your healthcare strategies.

Recent studies of physician visits indicate that mobile devices have surpassed desktop in website traffic. Healthcare marketers optimize their website for mobile, while keeping in mind their marketing goals.

Learn how one healthcare system used digital outreach to increase patient revenue per physician by $460,000.

Healthcare marketers have a goal to generate conversions which result in physician referrals. Learn the massive impact that video has on increasing the success of your multi-channel marketing campaigns.

Now more than ever, medical device and pharmaceutical industry organizations are facing challenges to stay relevant and engaged with physicians during these unprecedented times. In this webinar, we will focus on how industry can best provide value to physicians through innovative approaches to education, training, and communications during the COVID-19 crisis.

Originally Broadcast Thursday, April 2, 2020, 12:30pm EDT - Today, it is more important than ever to communicate the most up-to-the-minute information to physicians and other healthcare providers. How are healthcare marketers and physicians adapting their provider-directed communication strategies as the COVID-19 crisis evolves?

The Forum for Healthcare Strategists team is partnering with Jarrard Phillips Cate & Hancock and BroadcastMed to produce a series of webinars focused on COVID-19 communications in the new era of a pandemic.